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HUGO MAN 150ML_EDT/EDP/PERFUME/PARFUME_PERFUME/PARFUM_国色天香_预购商品_马来西亚赋活尊贵的真肤*******愛愛护肤化妆购物情趣网~~~~~~~~ - Powered by ECShop
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HUGO MAN 150ML HUGO MAN 150ML

HUGO MAN 150ML

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  • 商品货号:HUGO 01
  • 商品库存: 2
  • 商品品牌:HUGO BOSS
  • 商品重量:0克
  • 上架时间:2011-01-25
  • 商品点击数:1784
  • 用户评价:comment rank 5
  • 市场价格:RM 264.00
  • 本店售价:RM 245.00
  • 注册用户RM 245.00
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突破常规的自我味道--献给所有的自由思想家



 

每天,都在创造每10秒卖出一瓶的惊人记录,HUGO Man不仅成为HUGO旗下最受瞩目和畅销全球的男用香水,更是超越时间的前卫经典,自由思想家的香水图腾。专为寻求自我生活方式的人而设计,这款创新而清新的香水 -简单,直接,清晰,直接表达出敏锐而不循规蹈矩的气质。对于HUGO男人来说,生活就是一个充满机会和挑战的探险之旅,需要用他们自己自信和独特的方式迎头面对。而军用水壶外型的香水瓶,更是突破常规的精神体现。这个十月, HUGO Man发布新的广告战役,向世人揭晓HUGO Man的新面孔”—好莱坞新贵Jonathan Rhys Meyers,他是香水敏锐、不循规蹈矩的缩影,必定将与HUGO Man再度掀起自由思想家的全球追捧。全新面市的HUGO Man限量版,插画风格极具冲击力与都市气息,HUGO风格跃然瓶上--“只是香水,其余的完全取决于你!”

 

21世纪的自由思想家

 

 

 


HUGO的男人拒绝被复制,他们是与众不同的 自由思想家。对于他们来说,生活就是一个的充满机会和挑战的探险之旅,需要用他们自己自信和独特的方式迎头面对。这是一个真正的原创人群,他们拒绝被定型,他们相信制订的规则就是要受到挑战的;铸造土方就是要被破坏的;个人的潜力应该被挖掘到最大。

HUGO的全新上市召集了最炙手可热的8位中国“自由思想家”,共同展示HUGO前卫都市而自由不羁的特质。他们各自独特却又极其HUGO的生存态度,诠释了中国“自由思想家”的定义,成就HUGO Man全新上市的庆典。

 

瓶身设计

 



如同瓶中的香水,这个完全原创的HUGO BOSSHUGO香水瓶也成为了一个现代经典。与传统的香水瓶不同,这款有着银色螺旋顶盖的立体玻璃瓶子其实是陆军军用水壶。它的目的是表现从不同的角度看待日常用品的创意,集合了经典与流行的元素 HUGO 的创意总监Volker Kächele说。为了保持这款香水的本质,包装上的绿色表现了新鲜而震撼的气味。

 

 

香调

前调:

打开HUGO BOSSHUGO香水会有一种新鲜迸发出的水果香调和震动的绿色前调,唤醒感官。绿色苹果漂亮地混合了香柠檬、雪松叶、basil和百里香——纯粹、清爽和无比的活力。

 

中调:

在这里,香氛的芬芳核心已经被揭开。一种与众不同的混合:熏衣草、天竺葵、鼠尾草和丁香香调揭示出香水清新、芬芳的核心。这种自然的新鲜并且各自独立的混合正是使HUGO by  HUGO BOSS 成为现代经典之所在。

基调:

香氛的后调唤起海边松树林的味道,是这款香氛最初得到的灵感:白檀、香根草、雪松和橡木苔藓混合的木香调。杉木的香液给HUGO BOSSHUGO香水以令人垂涎欲滴的、典型的松树香味。

 

全新广告

 

 

 


由传奇摄影师Rankin拍摄于巴黎,Jonathan Rhys Meyers在平面广告中的角色简单而有冲击力。他被插图风格的HUGO世界所环绕着——看起来像是从HUGO瓶中爆发出来的。此次的电视广告也拍摄于巴黎,是第一个用图形表现故事的香水广告。时尚潮流的融合——摄影和图形的迷人混搭,伴随着强烈的音乐—— 邀请观众进入HUGO的世界和HUGO男人在这个城市的生活。它完美地阐述了HUGO的哲学:做你自己,打造并享受你自己的生活。

 

 我们的挑战是在重新塑造HUGO。广告的风格要颠覆、敏锐并引人入胜” HUGO的创意总监Volker Kächele说。这条广告启发了人们的想象力,很吸引人。利用各种手段表现了HUGO的个性:自由但是并不叛逆;HUGO男人创造了他自己的生活。他生活在城市里,敏锐、独立,还很迷人

 

 

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